Whether you are a seasoned business owner or someone who is just starting out, do you really need a website? In our opinion there really is only one simple answer to this...
And the answer is... YES.
It doesn't matter what industry you are in, what services you provide, or what products you sell, it doesn’t matter if you only operate from physical high street shops or offices. The simple answer is, you NEED a website.
Why? I hear you asking...
The past 12 months could not have highlighted the need to have an online presence more. The entire world was forced to move online in a matter of weeks, virtual meetings and online shopping became the norm.
However, sooner or later, this shift online was inevitable, the events over the past 12 months have just fast tracked this. The digital age is evolving, every year there are new apps, new websites, and new social channels being introduced allowing the world to connect with each other more easily, sometimes it can be quite overwhelming trying to stay ahead of the curve.
In 2019 alone, almost 30% of global web traffic was through search engines, and taking the events of 2020 into account, this number is undoubtedly going to increase, and will continue to grow.
The past few years have seen the world of online shopping and e-commerce become subject to huge growth. According to Statista, an estimated 1.92 billion people made a purchase online in 2019 alone.
People have become used to searching online before they buy, whether it's a product or service you offer, It helps build consumer trust. Online reviews on sites like Trustpilot, Google and Trip Advisor to name a few, are literally worth their weight in gold to businesses.
Having an up to date and professional looking website should be at the forefront of every businesses marketing strategy. Your website should be like your virtual online storefront, where you can showcase your brand, your business values, and most importantly build trust with your customers. A website is not always necessarily there to be your single point of customer contact though.
Websites are complicated and expensive I hear you ask...
Well, yes, they can be, but not always! These days if you are a small business just starting out it can be so easy to create your own website using online website builders (more on these soon)
I’m already well established on social media though, is that not enough?
Whilst social media is a great tool to interact with your customers and advertise your brand, it shouldn't be solely relied on. Social media channels should be used alongside your website, to bring your customers towards your site to be able to find out more information or complete the purchase. You should encourage your customers to share your website or certain bits of information from your website on social media as that increases your brand exposure..