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  • Writer's pictureIgnite Digital Media

How to Make the Most of Digital Marketing

Updated: Jan 29, 2021

Digital Marketing is an incredibly versatile method of growing your business. The online world provides you with limitless opportunities. Don’t let it go to waste! 


One of the most popular and profitable ways to grow your business online is through Social Media Marketing. Utilising this, together with a host of other digital marketing methods can bring incredible results for the business.


Here are just a few of the key benefits to using social media to expand your business:


  • A huge potential audience. Over 80% of the world population is using social media in some form.

  • The cost per result can be as low as £0.80p. The lowest cost of any other marketing  strategy tools.

  • Hyper-relevant targeting. Your ads will be seen by the people who are most likely to interact/purchase your product or service, thanks to intelligent social media algorithms. Maximising your return on ad spend.

  • Trackable Results. Social media analytic tools allow you to track exactly where and how your money is being spent, giving you full control, 


Social Media is also a great tool to interact with, and get to know your clients and customers, whilst creating a trusted brand for your business at the same time. Social media has become a huge part of the customer journey.


An increased brand awareness through social media also helps drive traffic to your website, allowing you to further immerse your customers in what your company is about and ultimately convert these prospective customers to paying customers by securing sales.


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